Marketing Blog

Google Analytics and Insurance Websites: 2017 Report
July 3, 2017
Google Analytics is a powerful tool that can collect a variety of data for any website. As an SEO consultant, I use those data points every day to help our clients reach their individual search visibility goals. Read More
Reach Clients and Prospects With These 10 July Content Ideas
June 28, 2017
You follow up on your prospects. You carefully assist each client. You might even think about updating your agency’s advertising for an extra boost.  But wait - you’re forgetting something. Read More
A Beginner’s Guide to Email Automation
June 26, 2017
Have you heard? Email automation is expected to drive the future of email marketing.  But, you may be wondering what exactly it is and how your insurance agency can implement it. Read More
Don’t Hit Pause On Your Search Visibility Efforts
June 21, 2017
Your search visibility efforts are paying off. Your insurance website is showing up on the first page of results for relevant searches. And your website traffic and leads are increasing. Read More
Basics for Writing a Guest Blog
June 19, 2017
Congratulations! You’ve gotten a chance to write a guest blog post for another business’ website. That’s great news because guest blogging is one way to get backlinks for your insurance website. Read More
Masters of Marketing - Read Me: How to Get Your Recipients to Actually Read Your Emails
June 15, 2017
In the June 2017 edition of Masters of Marketing, AgencyBuzz Product Manager Heather Cherry discussed how to get your agency's emails opened and read.  Read More
Our Biggest Agency Marketing Pet Peeves
June 14, 2017
Pet peeves are like noses. Everyone has them, and they’re all different.  We’ve seen a lot of insurance websites here at ITC. Folks come to us with websites of all shapes and sizes. Read More
If You Want Your Agency to Succeed, Eat More Donuts
June 12, 2017
I like donuts. Most people do. In fact, there are over 900 donut shops in the Dallas-Fort Worth area. So, I know I'm not alone loving the sugary breakfast treat.   There are more insurance agents than donut shops in DFW. Read More
Small Business. Small Changes. Big Impact.
June 7, 2017
One of the biggest things I hear from our customers is they lack the time it takes to update their insurance website.  I’m here to tell you, despite popular belief, there are enough hours in the day. Read More
Why Your Customers Want Good Design (And You Do Too)
June 5, 2017
By now, every industry should realize how important good design is to business growth. More research and transactions are occurring online every day.  Read More
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