Marketing Blog

How Much Do Keywords Matter to Your Insurance Website?
March 30, 2016
In the early days of search engine optimization (SEO), everything revolved around keywords. Keywords were the dominant factor of SEO. They mattered so much, search engines valued keywords over actual human language. Read More
Don’t Fool Yourself, It’s Already April: 10 Content Ideas for Your Insurance Website
March 28, 2016
Yes, that’s right. It’s already time to start thinking about your content for April.  April signifies the start of a new quarter and a new season. We’re well into the first half of the year at this point. Read More
Generate Leads with a Lazy Landing Page
March 23, 2016
We all want to do the least amount of work possible. The work to get new clients is no exception.  Bill Gates once said he chooses lazy people to do hard jobs because they will find an easy way to do it. Read More
7 Reasons to Outsource Your Agency Newsletter
March 21, 2016
In a world of DIY options, do you really need to pay someone else to create your newsletter? A few months ago I talked about how to create an amazing email newsletter yourself. Read More
Masters of Marketing - Why Email Marketing and SEO are Better Together
March 17, 2016
Email marketing and SEO are each valuable and cost-effective methods for growing your agency’s visibility and engaging with consumers. However, these tactics are most effective when used together. Read More
Who Does SEO Benefit?
March 16, 2016
The advantages of using a search engine optimization (SEO) strategy are many. The benefits can be far reaching. But who exactly benefits from a dedicated SEO campaign on your insurance agency website? Read More
3 Steps to Better Insurance Website Usability
March 14, 2016
Have you ever visited a website in search of specific information but had no idea where to click first? Or perhaps you clicked on a link only to find it didn’t contain the information you needed at all. Read More
5 Ways to Know if Your Content Marketing is Working
March 9, 2016
What is content marketing? Wherever you get advice for improving your insurance website, you will hear about content. In particular, how your content needs to be valuable to the visitor and how to promote your content. Read More
21 Ideas for Marketing Your Insurance Agency Website
March 7, 2016
You can spend a lot of money and a lot of time to on fantastic insurance website design. But if it’s not performing, if it’s not generating leads or helping you service clients, is it worth that money and time? Read More
The End of Flash: Why You Should Upgrade Now
March 2, 2016
2015 was a tough year for Adobe Flash. Adobe identified and patched several critical vulnerabilities. Web browsers took steps to limit Flash’s capabilities on websites. Read More
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