Marketing Blog

No Sweat! Try These 10 Blogging Ideas for August!
July 20, 2015
Coming up with fresh content for your agency month after month is a tough task. This is especially true during the summer when there’s so much to do. So, why not let us do the grunt work for you? Read More
Masters of Marketing -- The Ins and Outs of Managing Your Agency’s Email Marketing
July 16, 2015
In this month's Masters of Marketing webinar, I discussed the ins and outs of email marketing. If you missed it, you can watch the recording here or review the slides below.  Read More
5 Insurance Agency Social Media Myths You Should Ignore
July 15, 2015
Social media is one of the most effective communication channels today. With over 1.9 billion Facebook users, 236 million Twitter users, 296 million on LinkedIn and 300 million active on Google+, y... Read More
Why Your Insurance Agency Needs a Drip Campaign
July 13, 2015
There’s a new sheriff in town in the land of email marketing and it’s the drip campaign. But don’t be afraid of its unusual title. Read More
How Your Insurance Website May Scare Away Your Potential Clients
July 6, 2015
More than half of first-time visitors will spend only 15 seconds or less on a website before they decide to go elsewhere. Because of this, you only have a brief window to capture a potential client... Read More
Why Your Insurance Agency Needs Millennial Marketing
July 1, 2015
“The times they are a changin’.” – Bob Dylan Old marketing tactics – like yellow page ads and direct mail pieces – don’t work the way they used to. Read More
Blogging 101: How to Write a Blog Post
June 29, 2015
When I put off starting a new project, often it is not because I don’t want to do it. I procrastinate because either I’m not sure where to start or I worry I may not do it well. Read More
Heat up Your Agency’s Content with These 10 Blogging Ideas for July!
June 24, 2015
It’s easy to forget about work when your mind is filled with visions of being poolside during the summer months. But before it is time for vacation, you need to take care of the content for your insurance agency website. Read More
Why Duplicate Content is Bad for SEO
June 22, 2015
The content on your insurance agency website is vital to getting your site noticed by people and search engines. Whether it’s for your blog, landing pages or product pages, your content is wh... Read More
Masters of Marketing -- Blogging for SEO
June 18, 2015
In today’s Masters of Marketing webinar, I discussed how blogging can help increase you website traffic and maximize your search engine optimization (SEO) efforts. Read More
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