Marketing Blog

10 Things to Blog about on Your Insurance Website in December
November 24, 2014
Traveling to visit family over the holidays? Here are 10 ideas for your agency’s blog and newsletters so you can write your insurance website content in advance and have more time to enjoy the holiday season. Read More
Get the 4-1-1 On Why NAP is Important for Your Insurance Website
November 21, 2014
Your agency’s NAP (name, address and phone number) is an important part of your insurance agency website ranking well in local organic search results because search engines take local data, l... Read More
Masters of Marketing: Back to Basics - Blogging 101
November 20, 2014
In today’s Masters of Marketing webinar, I discussed  when, why and how to  blog for your insurance agency. If you missed it, you can watch the recording here or review the slides below. Read More
Looking to Sell Your Agency? Technology Can Help.
November 19, 2014
Often I speak to agents looking to grow their agencies with the hope of making more money in the short term. However, every business owner needs an exit plan. Read More
Are Your Insurance Website Colors Sending The Wrong Message?
November 17, 2014
What if I told you color isn’t something pretty or pleasing to the eye? It actually goes much deeper than aesthetics. Color can dramatically affect a person’s mood, feelings and emotions. Read More
10 Social Media Ideas to Encourage Engagement
November 14, 2014
Social media is important for insurance agencies because when used correctly social media as part of your agency marketing plan can help you stay in contact with your clients and reach new people. Read More
It’s Crowded Out There
November 12, 2014
I woke up this morning. Watched the news. Saw four different insurance company ads. To top it off, the local weather was sponsored by a different insurance company. I watched the news for less than 15 minutes. Read More
How Do I Get More Traffic to My Insurance Agency Website?
November 10, 2014
I get this question all the time. Truth is there is no single right answer about how to increase your insurance website traffic. There are different strategies that can work depending on the demogr... Read More
Who is Your Insurance Website Really Built For?
November 7, 2014
It's 2014. Every insurance agency has a website (or should). If this is the norm, asking why an agency has a website shouldn’t matter, right? Wrong. Read More
TL;DR – The Shorter, The Better
November 5, 2014
It’s amazing how paralyzing writer’s block is. But when I get past it, my writing becomes a spigot I can’t turn off. I’m writing a blog entry, and before I know it, I’m on page two. Read More
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