Marketing Blog

Is Email Marketing Dead? No, and Here are 15 Reasons Why
November 3, 2014
I hear it daily, “Email marketing is dead and useless. Why aren’t we doing everything via text messaging or social media?” Well, I have my views on text messaging, but I can promi... Read More
To Outsource or Not to Outsource Your Social Media?
October 31, 2014
Social media has woven its way into our culture so much so that if you want to find success marketing your agency online, you cannot afford to ignore it. Outsourcing social media marketing is a debated topic in online marketing. Read More
What to Look For in a Digital Agency Marketing Firm
October 29, 2014
Anytime I am looking to buy something I do my research on the available options and providers. This includes anything from TVs to cars and even third-party services like we offer here at ITC. Read More
10 Things to Blog about on Your Insurance Website in November
October 27, 2014
‘Tis the season for fresh marketing content. The start of the holiday season is busy for everyone, which is why we’ve gathered up some great ideas for you. Read More
4 Tips for Writing Clear Content for Your Insurance Website
October 24, 2014
First, let’s agree content is important. You only need to look at the changes Google has made to their search algorithm to see how important content is to the success of a website. Read More
Think Hiring a Pro is Expensive? Hire an Amateur
October 22, 2014
Are you looking to update your insurance agency website? If you haven’t already, now is the time. The insurance market has changed; more agencies and carriers are online to take advantage of the growing opportunities. Read More
How to Get Around (Not Provided) in Your Insurance Website Analytics
October 20, 2014
You may have noticed when checking Google Analytics for your insurance agency website that at the top of the list of keywords used to find your website, you see (not provided). Read More
Logo Design 101
October 17, 2014
We have used logos, marks and symbols  for centuries. We’ve used these art forms to identify entities and tell stories.  Read More
Masters of Marketing: Stats That Matter
October 16, 2014
In today’s Masters of Marketing webinar, I explained why understanding your email marketing statistics is just as important as the email marketing campaign itself. Read More
Your Insurance Agency Does Not Need a Mobile App
October 15, 2014
I’m jumping right in on this one. There I said it. Your agency does not need a mobile app.  According to a 2014 Nielsen Research study on smart phone trends, the average user has arou... Read More
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