Marketing Blog

The Importance of Data Organization
October 13, 2014
In this second installment of the two-part series on the importance of keeping your contact data up to date, I’ll discuss data organization and the problems with trying to do it manually. Read More
Why Service is Not a Differentiator
October 8, 2014
Why I don’t talk about service. A colleague of mine recently asked me, “What differentiates us from our competition?” My instant thought was to say service. Before I hastily replied, I stopped and thought. Read More
If an Insurance Website Doesn’t Get Traffic, Does It Still Exist?
October 6, 2014
Every effective website has a goal or a purpose. For insurance agency websites, that goal is to convert visitors to your website into a strong lead. Read More
The Power of the #Hashtag
October 1, 2014
Behold the #.  To some it is called the pound or number sign, but to today’s social media raised generation, it’s known as a hashtag.  Read More
Link Building Strategies That Work in 2014
September 29, 2014
Search engine optimization is always changing. If you want your insurance agency website to stay visible, you will need to know what’s going on in the SEO industry.  Searching for SEO on google. Read More
Masters of Marketing: Personalizing Your Website
September 25, 2014
Adding personal touches to your insurance agency website helps you stand out from the competition. In today's Masters of Marketing webinar, I explained why it is important to personalize your website and how exactly you can do so. Read More
10 Things to Blog about on Your Insurance Website in October
September 24, 2014
As the weather gets cooler, there are plenty of fresh topics to write about for your agency’s content. But if it’s hard for you to come up with ideas, don’t worry. Read More
Is an Insurance Website Template Better for Your Agency?
September 22, 2014
Two major goals of any insurance agent are to save money and make the agency as profitable as possible. Establishing a powerful presence online is essential to any agent who wants to convey a professional image. Read More
The Importance of Data Upkeep Within Your Agency
September 17, 2014
In this first installment of a two part series on the importance of keeping your contact data up to date, I’ll discuss why up-to-date data is vital to your agency’s success. Read More
Boo! 5 Scary Marketing Terms Unmasked
September 15, 2014
Creating content for your email marketing and SEO strategies that reinforces your agency's brand and helps drive conversions is important to marketing success. Read More
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