Marketing Blog

Why You Should Have Control of Your Insurance Website Content
September 10, 2014
Having a website professionally built for your agency is important. It is less stressful, and a good insurance agency website serves as the starting foundation of building a cohesive online brand. Read More
Getting the Right Reviews for Your Insurance Website
September 5, 2014
“They like us. They really like us.” This is more than an adaptation of a memorable Sally Fields’ quote. It’s the truth for many successful insurance agencies. Read More
3 Insurance Agency Website Mistakes That Can Cost You Clients
September 3, 2014
Insurance agency websites have a brief window of time to capture a potential client’s interest through your insurance agency website. A good website should make the prospect want to initiate ... Read More
Masters of Marketing: The Importance of Data Upkeep
August 29, 2014
In today's Masters of Marketing webinar, I explained why marinating your data can save you valuable time and money. If you missed it, you can watch the recording here or review the slides below. Read More
How to Keep Your Readers Engaged with Your Blog Posts
August 27, 2014
Posting blogs is important to attracting potential clients to your insurance agency website, improving your SEO and getting noticed more by search engines. While quantity is important, you shouldn’t sacrifice quality. Read More
Real Talk About Text Message Marketing
August 25, 2014
Text message marketing is a largely unused agency marketing tactic in the insurance industry. This is in part because of rules and regulations that are assumed to be complicated (they’re not)... Read More
10 Things To Blog About On Your Insurance Website In September
August 20, 2014
For parents, school is back in session and your life has resumed back to a normal, post-summer schedule. But sometimes it still can be difficult to get back into the swing of things when you’re juggling many tasks. Read More
Top Four Ways to Determine If Your Insurance Website Needs a Facelift
August 18, 2014
There is often excitement in the beginning after a big purchase, like a car, which wears off over time. Though the enthusiasm diminishes over the time you own the car, you get routine maintenance a... Read More
A Pretty Insurance Website Can’t Hide These 4 Ugly Truths
August 13, 2014
A good looking website is important. It communicates to your online visitors that you are a trustworthy insurance agency who cares about helping them protect what is important to them because you care about your online presence. Read More
If At First You Don’t Succeed, Dust Yourself Off & Post Again
August 11, 2014
Imagine this: You start a Facebook Page with the hopes of many likes, comments and shares. You start to post to your Facebook Page and eagerly check the stats to see how your posts fared, but they&... Read More
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