Marketing Blog

You Received A Website Lead! Now What?
August 6, 2014
It’s exciting when you receive a form submission from your insurance agency website. A new prospect! All of your marketing and hard work is starting to pay off, but what you do next is just a... Read More
AgencyBuzz Academy Schedule for 8/6/14 - 9/3/14

Have you been to AgencyBuzz Academy? AgencyBuzz Academy is our free weekly webinar series. We hold class every Wednesday at Noon CDT. Want to join us? Click here to register --> http://agncy. Read More
How Google’s Pigeon May Impact Your Insurance Agency Website
August 4, 2014
Recently, Google published a major update to its local search algorithm. The update nicknamed Pigeon, has significantly affected industries like mortgage, real estate and restaurants. Read More
4 Tips to Help You Write for Your Insurance Website
July 30, 2014
Writing doesn’t come easy to everyone. You may place it at the bottom of your to do list and avoid it as much as possible. Writing effectively for your agency is important to your agency marketing. Read More
The Hard Truth About Social Media
July 28, 2014
Social media is not about lead generation or selling policies. As much as we’d like to use these free tools for selling, that is not what they’re meant for. More importantly, that’s not how consumers use them. Read More
Masters of Marketing: Benefits of a Mobile Website
July 24, 2014
Mobile devices account for 30% of all website traffic. In today's Masters of Marketing webinar, I explained the benefits and tips for mobile website design. If you missed Read More
10 Things to Blog about on Your Insurance Website in August
July 23, 2014
The tail end of summer is often exhausting with long, hot days and post-vacation blues. Luckily, you don’t have to think hard about your agency’s content topics for the month because we’ve done that for you. Read More
Navigating Your Insurance Website: Organization = Better Usability
July 21, 2014
Website navigation menus are one of those website elements people only notice when done poorly. Don’t drive visitors to your insurance agency website only for them to stumble around and leave out of frustration. Read More
How to Stop Spending Money on Simple Changes to Your Insurance Website
July 17, 2014
Content management systems have become a popular option for business owners considering a new website and for good reason. A content management system gives you full control over your content, whic... Read More
3 Worthless Agency Marketing Metrics
July 9, 2014
Brands like to boast about their success in online marketing. Oftentimes, the numbers they are talking about - like web traffic - really don't mean much. Read More
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