Marketing Blog

Why the Home Page is Down but Not Out
July 7, 2014
Earlier this year, The New York Times announced in 2013 traffic to their home page was half of what it had been in 2011. In two years their home page had taken a major hit to its influence. Read More
Will Your SEO Campaign Pass Its Physical?
July 3, 2014
Healthy eating and exercise are essential to keeping your body in good working condition. Similarly, a strong SEO plan will keep your agency healthy in terms of web leads and traffic. Read More
Not Getting Many Quote Requests from Your Insurance Website?
July 2, 2014
The secret to a great insurance agency website that helps generate leads for the agency is a good call to action. A call to action (CTA) tells visitors exactly what you want them to do. Read More
What to Do When Social Media is Not Working
June 30, 2014
Is your social media not working? Ever feel like you’re talking into the social media mike, but no one is listening? The honest truth is that not every tip or social media plan works for every agency. Read More
Masters of Marketing: Why Business Listings Matter
June 26, 2014
Online business listings can help you get new customers by helping your insurance agency website rank higher in search engine results. In today's Masters of Marketing webinar, I Read More
May and June AgencyBuzz Academy Videos | July AgencyBuzz Academy Details
June 24, 2014
Below you'll find links to the May and June recordings for AgencyBuzz Academy. You may watch them or share them with those in your office. We've also included the calendar for the July sessions of AgencyBuzz Academy. Read More
10 Things to Blog about on Your Insurance Website in July
June 23, 2014
The hot summer months make it hard to focus on work when travel plans and pool parties linger in your mind. Writing takes focus, but coming up with new topics doesn’t have to be difficult. Read More
How to Capture Visitors Who Do Not Complete a Quote Form
June 20, 2014
A common problem agencies have is the abandonment of online quote forms on their insurance agency websites. For various reasons, visitors will start filling out a quote form but then leave your website without completing it. Read More
11 Ways to Get the Most Out of Your Google+ Page
June 18, 2014
Most insurance agents have a one-dimensional Google+ page. Enhancing your Google+ page can convert your prospects into customers and can lead to greater visibility in Google’s local search results. Read More
The Good, the Bad of Duplicate Content on Insurance Websites
June 10, 2014
Duplicate content is similar or identical content that appears on multiple pages on one website or on different websites. The Good Duplicate content isn’t always intentionally deceptive. Read More
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