Marketing Blog

Growing Your Email List Organically
June 6, 2014
Building an organic email list is critical for your online  marketing efforts. Not only is reading emails the number one activity on smart phones, but email marketing has been shown to be... Read More
SEO is a Marathon, Not a Sprint: How ITC Does It - Black Hat Series, Part 3
June 4, 2014
If you care about your agency's digital future, don’t use black hat SEO techniques. Good SEO is a marathon, not a sprint. Previously, we covered what black hat SEO techniques are and how ... Read More
When is Your Insurance Website Finished?
June 2, 2014
Creating your new insurance agency website can be a daunting task. The process of tweaking your design feels endless as you make adjustment after adjustment. Read More
How Hummingbird Affects the Content on Your Insurance Website
May 30, 2014
Search engine optimization (SEO) is a great tactic for insurance agents looking to attract potential customers through the Internet. But as with the Internet itself, SEO is constantly in flux as se... Read More
Avoid Fines and Understand Image Usage Rights and Licensing
May 27, 2014
Choosing images for your website can be tricky. The Internet gives us access to many different types of images, but most of the time, these seemingly free images are not free at all. Read More
Masters of Marketing: Growing Your Email List Organically
May 22, 2014
In today's Masters of Marketing webinar, I went over why you should buy an email list and ways you can organically grow it instead for better email marketing performance. If you missed it, you can watch the recording here. Read More
10 Things to Blog about on Your Insurance Website in June
May 19, 2014
Once again, it’s time to come up with ideas for next month’s email newsletters and blog posts. Writing can be a tough process, so I’ve made it a little bit easier by coming up wit... Read More
Website Hero to Website Zero – Black Hat Series, Part 2
May 15, 2014
Darmini’s blog Tuesday mentions how black hat SEO can ruin an insurance agency website through low quality links and poor content. I’m going to show how these black hat SEO methods harm... Read More
How to Kill Your Brand with Black Hat SEO - Black Hat Series, Part 1
May 13, 2014
In today's world, search engine optimization is an important part of online marketing and marketing in general. There are different methods to achieving success–some legal, and some not-so-legal. Read More
How to Take Your Email Marketing to the Next Level

There are two things that make email marketing appealing as part of an online marketing plan: cost and effectiveness. The cost to send emails to a list of prospects over the course of a year is ... Read More
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