Marketing Blog

Stop Guessing Which Colors to Use for Your Insurance Website
May 7, 2014
When it comes to color, all of us tend to interpret it differently. We have an idea in mind, but when someone shows us the color, it can look different from what we imagined. This is due to a number of reasons. Read More
The 2 Most Influential Pages on an Insurance Agency Website
May 5, 2014
After you get a potential client on your insurance website, what pushes them to call the number at the top of your website? Other agencies offer the same products as you do. Read More
How Business Basics Can Make a Difference to Your Agency
April 30, 2014
Phone Etiquette How you answer the phone could play the biggest role in whether a customer buys a policy from you or the next person on Google. Read More
The Long or Short Form Debate
April 29, 2014
Should my agency website have a short form that collects basic contact information or a more complete form that captures more information? This is a question frequently asked by our Insurance Website Builder customers. Read More
Masters of Marketing: Branding Your Landing Pages
April 25, 2014
In yesterday's Masters of Marketing, I went over landing pages and how to design them to match your brand and purpose. You can listen to the recording here or view the slides below. Read More
10 Things to Blog about on Your Insurance Website in May
April 21, 2014
Have you been staring at a blank Word document, taunted by the blinking cursor? It’s hard to write an email newsletter or blog post when you can’t think of a good topic. Read More
Putting Your Best Foot-er Forward: Completing the User Experience
April 15, 2014
Doing a quick search for web design inspirations and ideas, a common theme quickly becomes apparent. Every screenshot focuses on website headers. Naturally, I started to look for something to set all these designs apart. Read More
Insurance Website Builder and AgencyBuzz and the Heartbleed Vulnerability
April 10, 2014
The Heartbleed vulnerability within the open source library OpenSSL (CVE-2014-0160) has received a significant amount of attention this week. Read More
The History of Search Engine Optimization
March 31, 2014
Here are the most important factors affecting search engine optimization over the past two decades: Did you know the first search engines were edited manually, by humans, and not robot spiders? Read More
Masters of Marketing: How to Rank in Google Local
March 27, 2014
In today's Masters of Marketing, I went over local listings, online reviews and how you can build up your online reviews to help your agency appear in local listings. You can listen to the recording here. Read More
First Previous ... 31 32 33 34 35 36 37 38 39 40 ... Next Last



ITC Blog

© 1983-2024, Insurance Technologies Corporation
All Rights Reserved - Terms & Privacy Policy

1415 Halsey Way, Suite 314 | Carrollton, TX 75007
Phone: (800) 383-3482