Marketing Blog

Six Surprising Statistics About American Social Media Users
September 25, 2013
1. Almost ½ Of Twitter users are Democrats – Since approximately 30% of the U.S. population overall consider themselves Democrats, and a large portion of that 30% fall into the 25-45 ... Read More
How to Cut Marketing Expenses And Still Market Your Agency
September 23, 2013
Every agency has years when sales are down, whether it is due to internal or external events. It is good business practice to reduce costs when money is tight because sales are down. Read More
How to Take a Better Photo to Help Market Your Agency
September 17, 2013
So you’ve purchased a brand new camera with promises that it’ll turn you into a great photographer. Of all of its bells and whistles, it ensures that there’s absolutely no way you can take a bad photo. Read More
Google Analytics Metrics You Should Be Monitoring
September 13, 2013
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Read More
What is a Brand?
September 9, 2013
The marketing term brand is not all that different from the symbol livestock owners use to distinguish their animals as their own. The word brand comes from the Old Norse word brandr, which means to burn. Read More
3 Questions to Ask About Your Insurance Website Design
August 30, 2013
Starting on your insurance website design can be tricky. You may have a lot of ideas or you might not be sure what you should focus on. When creating your website, ask yourself these important questions. Read More
Be a Better Email Marketer
August 29, 2013
I get asked all the time “what’s the one thing you can recommend to me to improve my email marketing campaigns?” The answer is different based on the type of campaigns y... Read More
Why SEO is Essential for Your Agency

Once upon a time, you posted a flyer on the bulletin board at the local library, and that was your advertising. As long as your flyer was on top of the pile, your agency would get calls from people looking for insurance. Read More
Is Your Insurance Website A One-Stoplight Town?
August 26, 2013
Some insurance  websites are like major cities. They have highways that bring in lots of traffic and have pages of fresh, informative content to serve and satisfy a big community. Read More
Masters of Marketing: AgencyBuzz Tips and Tricks
August 23, 2013
On August 22 we held a webinar where I showed the ins and outs of AgencyBuzz. This in-depth review will help those looking for more information about the workings of AgencyBuzz.  Read More
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