Marketing Blog

5 Reasons Why Your Business Should Have a Facebook Page
February 15, 2012
Many people start using Facebook to connect with old friends, but business owners have wondered why they should create a Facebook Page and many times they don’t realize that Facebook gives th... Read More
Writing an Effective Email: The Difference in Formal and Informal Writing

Discerning whether an email correspondence is formal or informal is an important step in writing an effective email marketing piece. The etiquette is different for each type of email. Read More
Top 7 Tips for Effective Customer Testimonials
February 14, 2012
Posting customer testimonials on your website is a great way to let prospects learn more about you and your agency. However, care must be taken to make these testimonials valid and compelling to potential customers. Read More
Effectively Building Backlinks For Your Website
February 13, 2012
Commenting:   Find blogs within your area of expertise and leave relevant comments. A lot of the time you can post your website URL along with the comment. Guest Posts: Offer to post for another blog. Read More
Your Fun Friday Facts!
February 10, 2012
Be sure you check the rest of our blog entries to see how these SEO tools can be implemented on your own website. Read More
Bing Overtakes Yahoo! As the #2 Search Engine
February 9, 2012
New figures just released last month, show that Bing (Microsoft sites) has overtaken Yahoo as the second most popular search engine on the Web, according to comScore. Microsoft sites increased their search share by 0. Read More
Tips on How to Deal with Unhappy Facebook Fans
February 8, 2012
Every business can receive a bad comment on Facebook, even the best of the best need to know how to handle this type of situation to keep the good reputation of the brand. Read More
What Should I Put On My Homepage Content?
February 7, 2012
Many insurance agents ask me what kind of information should be added to their homepage. This is a pertinent question as a website's homepage is the most important page. Read More
White Hat SEO & Black Hat SEO
February 6, 2012
Search engine optimization can be divided into two categories: methods that search engines consider “best practices”, and practices that search engines frown upon. Read More
Email Marketers: The Good, The Bad and The Ugly
January 23, 2012
Just as in most aspects of business, there are three groups of folks that work with email marketing; the good, the bad and the ugly. The Ugly: Spammers. Read More
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